Between the two platforms the viability of premium music downloads for video game platforms has become a reality. Since the launch of online support services across the leading platforms over 20 million tracks have been downloaded. Pair that with the increase in sales artists themselves have seen as a result of having their tracks in the game and the impact to the business of music has been unparalleled by any other musical innovation to date (even the distortion pedal!) It should also be noted that artists make more per track selling their downloads through than Guitar Hero than through iTunes.
As a whole, the series has released a total of 13 games and as of October 9, 2008, the series has sold 23 million units and earned US$1.6 billion at retail. The release of Guitar Hero 3 in North American raked in over $115 million in sales for Activision making it the biggest sales week in the history of the company and paralleling the big screen openings of movie like Iron Man, Spider Man 2 and Indiana Jones and the Kingdom of the Crystal Skull.
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